E3 APPAREL LTD.

“As the grandson of a residential school survivor, I feel a need to learn what was taken away,”

“While regaining knowledge and spreading awareness, we do it for our ancestors,”

"From the Muskeg Lake Cree Nation, Conlin McDonald, Founder of E3 Apparel Ltd. and 2024 Aritzia Indigenous Fashion Grant Recipient, is building an Indigenous brand rooted in cultural awareness and language revitalization. Named after his three sons, E3 Apparel Ltd. represents a deeper mission: connecting with his Indigenous roots and passing that knowledge on to future generations."